Confuzzlement – A Result of American Advertising
The United States has never appealed to me much as a tourist destination. Still, after 10 years of not going, I couldn’t help but wonder if I was missing out. I’ll admit I justified the long journey as something that would help my career in advertising. USA is the Mecca of capitalism after all.
I want to say that I found ground breaking ads. Or at least ads with lines I could tweak and use in my own work. Instead I was more intrigued that some products and services could exist. Like for instance the option to freeze your fat away.
The real inspiration lies in television ads you say? I didn’t quite want to spend my vacation watching TV so I had to make do with the 15 minutes I spent in a breakfast room with Fox News on. And that’s when I found myself taken aback. No, not because of what the newscasters were saying. I’ve had fair warning about Fox News. It was an ad for a de-choker that stunned me. Wondering what that is? Well one testimonial from the ad will make it all clear.
“I was afraid to eat fast food alone because I thought I might choke. Now, with the dechoker I can eat fast food again. “
Call me crazy, but I don’t think it’s a bad thing if Americans (or people in general for that matter) are afraid to eat fast food. Then again, I strongly suspect that there are guerrilla marketers who are trying to instil this fear of fast food. And I say that because I can find no other explanation for the lady who sat near me on the bus, made eye contact with nobody and repeated the words ‘Obesity. To be a fat person’, for the entire 10 minutes she spent on the bus.
The United States might not be the best place for traditional ads, but it can certainly inspire crazy.