Why It’s Easier to be a Copywriter Than a Designer
1. Anybody who has worked in advertising for over 24 hours knows that clients never run out of changes to make. If artwork has a copy related tweak, the copywriter and designer both need to fix it. If a client wants to change the logo size for the 57th time, it makes zero difference to the copywriter.
2. The most thought a copywriter gives to fonts is bold or italic. Designers will have a meltdown if you say ‘font’ instead of ‘typeface’ and are willing to resign if someone tells them to use Comic Sans. They also speak more lovingly about the Helvetica typeface than their own children.
3. It might take a while for a copywriter to come up with a good idea, but once they have it, the words just flow. When a designer comes up with a good idea it is of no use unless image libraries like Shutterstock and Getty have images that will help execute it.
4. Copywriters are never asked to send a low resolution version of their work. Ask a designer to send a smaller attachment and they will be angrily muttering incomprehensible abbreviations like DPI, CMYK and RGB.
5. Copywriters can easily take over the projects of another copywriter. Designers take curse words to the next level when they receive PSD files with locked layers from the initial designer who has gone on vacation.
6. Copywriters can ask their friends for tagline suggestions. The work of a designer is neither as portable nor as easy to pass off as casual dinner table conversation.
7. Watching someone else type is so boring copywriters don’t have to worry about other people peering over their shoulder. Designers can’t afford to switch their screen to YouTube or Facebook because there are always people observing even the most mundane tasks like cropping and kerning.
8. Copywriters do not have to worry about whether their work is viewed on a PC or Mac. Designers will become livid upon discovering that their carefully chosen colour palette appears differently on Windows, which incidentally seems to be the preferred operating system for just about every client.
9. Account executives often mistake themselves as part of the creative team. Copywriters can get rid of them by picking on their grammar. However a designer often cannot convince an account executive that they have worse design taste than a blind person, and will thus be subjected to hours of poor art direction.
10. Copywriters do not care much about which edition of Microsoft Word they are using. In fact they will even make do with notepad if they have to. Designers will make their displeasure known if they have to use Adobe Photoshop CS5 instead of CS6. And they will likely faint if you ask them to use Microsoft Paint.
All infographics have been used with persmission from bigorangeslide.com. They have also been edited with Microsoft Paint because I am a copywriter after all.